World Wild Fund For Nature

What is WWF 

WWF-India is one of the largest conservation organisations engaged in wildlife and nature conservation in the country.

Established as a Charitable Trust on November 27, 1969, it has an experience of over four decades in the field. From a modest beginning, the organisation was propelled forward by the efforts of its founders and associates who volunteered their time and energy to lend momentum to this movement.

A part of WWF International, the organisation has made its presence felt through a sustained effort not only towards nature and wildlife conservation, but sensitising people by creating awareness through capacity building and enviro-legal activism.

A challenging, constructive, science-based organisation WWF addresses issues like the survival of species and habitats, climate change and environmental education.


Historically, WWF-India started as a wildlife conservation organisation with a focus on protecting a particular species of wild flora and fauna. Over the years, the perspective broadened to reflect a more holistic understanding of conservation issues facing the country.

To suit India's specific ecological and socio-cultural situation, WWF-India articulated its mission in 1987 as follows:

"The promotion of nature conservation and environmental protection as the foundation for sustainable and equitable development."

What is WWF Doing?

Biodiversity Conservation

2050 Biodiversity Goal
By 2050, the integrity of the most outstanding natural places on Earth is conserved, contributing to more secure and sustainable future for all

Starting locally, WWF-India has identified the country’s most critical regions and priority species which characterize the country’s natural heritage, and is working to conserve their health and numbers, through field work, policy interventions and positive campaigns. 

Footprint Reduction

2050 Footprint Goal
By 2050, humanity’s global footprint stays within the Earth’s capacity to sustain life and the natural resources of our planet are shared equitably

WWF-India is working to reduce the country’s footprint on the planet by addressing key development and environmental issues that have an impact on our overall national & global footprint.